Wednesday, May 27, 2009

Made from Girders


The head honcho (or 'big heid yin' in Glasgae parlance) of Barr is to hand over the closely guarded Irn Bru recipe to which only he and an unnamed other are privy. The recipe is apparently stashed in a secret bank vault, where it is presumably guarded by various Indiana Jones type booby traps and a contingent of mean and moody Gurkhas, and has not seen the light of day for 50 odd years.

Irn bru is exceedingly popular in Scotland, rivalling even the mighty Coca Cola in sales. Its most successful export market is Russia, which may seem odd until you consider that the main ingredient of the orange elixir is sugar. Sugar rich drinks are, as we all know, rather a good hangover cure. It is unsurprising that whisky debilitated Jocks and vodka purblind Ivans should both turn to the Bru the morning after a night on the brew.

Personally I think the stuff is utterly ghastly, but I suppose it has its merits when the pains of indulgence make the sight of a full fry up a nausea inducing experience.

All power to the Bru. It might give us diabetes but we'll always be fit for a bevvy before noon. I think it's what the marketing bods call a USP, whatever that is.

7 comments:

KAZ said...

I bet it tastes nice with deep fried Mars bars

MJ said...

Pair it with a nice poutine.

Beverly Hamilton Wenham said...

Would ya belive they sell it here in Ipswich Massachusetts. Yuck! But it does make this Scottish descendant of Barr feel proud!

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